David Cravit

VP, ZoomerMedia

With more than 30 years of experience in advertising, marketing and consulting in both Canada and the U.S.A., ZoomerMedia Limited Vice-President David Cravit’s expertise lies in strategic planning, creative development, media advertising, merchandising, sales promotion and management and online marketing.

Mr. Cravit was a partner in Saffer Cravit & Freedman Advertising, which he helped lead from start-up to more than $150 million in annual billings. The agency was recognized as the leading retail specialist agency in North America.


After selling his interest in the business, Mr. Cravit worked as an independent consultant and also as consultant to other advertising agencies in Canada and the U.S.A., before joining ZoomerMedia Limited in November 2005.


Over the years, he has participated at the most senior levels in the creation and placement of more than $5 billion worth of media advertising. He has been a frequent speaker at corporate and industry events, guest on numerous radio and TV shows, and contributor to professional journals.


His book, The New Old (October, 2008, ECW Press) details how the baby boomers are completely reinventing the process of aging – and the implications for companies, government and society as a whole.